Stands up a new research site in a morning.
From proprietary data to live subscribers, fast.
Meet Larry Fortuna.
The analyst of the future.
Reach a huge audience while every customer still feels personally looked after — Larry is how modern research firms compound.
Larry's week
A day in the life of the modern analyst.
Drafts this week's research.
Automated first drafts, human judgement on top.
Runs tailored outreach + GEO.
Every prospect feels like your #1 customer.
Ships custom consulting recuts.
Client asks become next week's research ideas.
Plays tennis. Reflects.
Because the business keeps compounding without him.
Founder vision
Plugging tech in is easy. Retaining and growing the customer at next renewal — and building a business that compounds in value in the AI era — that's what Deep Rethink is committed to.— Daniel Lord, Founder
Founder message — coming soon
Four modules. One machine.
Pick the ones you need. They compose.
Who it's for
Teams where research is the product.
- Market & Competitive Intel teams
- Technology & Industry analysts
- Economics & Geopolitical risk
- Investment research
- Alt-data companies
- Industry & professional members' associations
Analyst firms
Creative + credible. Daniel is personally hands-on for you and your clients.
Data companies
Turnkey. Launch a high-quality AI-automated research site fast.
Training & services
Come learn the machine in person, or online.
Support & custom services
Hands-on help from Daniel and team — from deployment to renewal strategy.
Bespoke scope, on request.
In-person training
Small-group workshops at Norrsken House, Barcelona.
Upcoming dates on request.
Online cohorts
Live, cohort-based sessions run by the Deep Rethink team.
Upcoming dates on request.
About Deep Rethink
Daniel Lord
Founder
Twenty years in analyst research. Founder of Content Catalyst, worked with clients including 451 Research (S&P Global), IQVIA, Oxford Economics, Wood Mackenzie, CCS Insight, Informa, Decision Resources Group, Freedonia, Signify Research, and Spherix Global Insights.
Inventor of three US patents. Lives in Barcelona.
Based at Norrsken House, Barcelona
A hub for founders building technology with a positive impact - a fitting home for a team re-imagining how research firms compound in the AI era.
Do you need more Larry Fortuna in how your team works?
A 20-minute call is usually enough to know.